Forum-Gallery-Shop-Sponsors

« Advertise on Freel2.com

Home > Dealership & Sponsor Feedback > JLR dealerships to become non franchise
Post Reply  Down to end
Page 1 of 1
Print this entire topic · 
RogB



Member Since: 16 Dec 2014
Location: Mansfield
Posts: 3543

England 2012 Freelander 2 SD4 Sport Auto Barolo Black
JLR dealerships to become non franchise

when sat with my daughter at a local dealers while she discussed changing her car I got into a discussion with one of the sales guys who said that JLR are that fed up with their franchises giving them a bad reputation for customer care etc that all JLR dealerships are going to be managed by JLR rather than franchises.

anyone heard of this? might be a good thing as it cant get any worse at franchised dealers IMO 2011 D4 XS 8 speed - Orkney Grey, 2014 front end facelift, black pack, rear camera, 4x4 info, timed climate
2012 '62' SD4 Auto Sport LE - Barolo black with black/ivory interior, - now gone, missed the modern interior tech pack

Post #387719 6th Mar 2020 9:15 am
View user's profile Send private message View poster's gallery Reply with quote
Sperly



Member Since: 26 Dec 2019
Location: Warwickshire
Posts: 195

United Kingdom 2013 Freelander 2 SD4 HSE Lux Auto Baltic Blue

If that were true then I would be highly delighted.

I remember back in the 70's when Vauxhall/Opel did exactly that, got rid of all the lazy sales people and put their own in. It worked, and it worked well. Unfortunately too well, which is why they had to revert to franchises staffed by useless liars again.

Now, where these new 'dual branch' showrooms are appearing, the dealership has to invest significant £m's, so I can't actually see them just rolling over and letting JLR tickle their tummy. They will want a significant ROI, otherwise why would they stump up that sort of money?

Now, if JLR were to fund a dedicated head that actually KNEW the vehicles inside out in each dealership, then that could work.....but surely the "order takers", sorry, SALESMEN/WOMEN should know the product inside out themselves?

Post #387723 6th Mar 2020 9:58 am
View user's profile Send private message View poster's gallery Reply with quote
Tigger



Member Since: 30 Mar 2011
Location: L15KRD
Posts: 2528

United Kingdom 

why should dealers being owned by the manufacturer make any difference, other than to be able to stop dealers from competing against each other for your service and purchase business? 2011 FL2 TD4 XS Kosrae Green
2012 FL2 TD4 HSE Firenze Red
2013 FL2 SD4 HSE Lux Firenze Red
2015 D4 SDV6 HSE Firenze Red
2015 D4 SDV6 HSE Lux Aintree Green
2017 FFRR SDV8 AB Aintree Green

Please accept my apologies for not replying to your PM’s; it’s not that I’m being rude, it’s just that the site won’t allow me to reply Sad

Post #387726 6th Mar 2020 10:24 am
View user's profile Send private message View poster's gallery Reply with quote
RogB



Member Since: 16 Dec 2014
Location: Mansfield
Posts: 3543

England 2012 Freelander 2 SD4 Sport Auto Barolo Black

what was said may not be correct, which is why ive posed the question here and on Disco4 forum.

JLR may have paid at least in part for the upgraded showrooms

as you say, it takes away the competitive pricing aspect of franchised dealerships but those same dealerships have in effect been dragging the JLR name into the mud with their poor service levels and customer care. So a set standard of customer care and support at ''reasonable'' prices might be a step in the right direction to retain customers and business.

JLR may also retain a level of control over the dealerships and if they fail to perform to standard have some sort of penalty imposed.

IMO whether JLR take over all the dealerships with a view to improved customer service levels, or whether they take partial control of franchises and impose penalties for poor performance, it can only be a good thing for us as loyal green oval enthusiasts Question 2011 D4 XS 8 speed - Orkney Grey, 2014 front end facelift, black pack, rear camera, 4x4 info, timed climate
2012 '62' SD4 Auto Sport LE - Barolo black with black/ivory interior, - now gone, missed the modern interior tech pack

Post #387728 6th Mar 2020 11:01 am
View user's profile Send private message View poster's gallery Post Reply
Post Reply  Back to top
Page 1 of 1
All times are GMT + 1 Hour

Jump to  
Previous Topic | Next Topic >
Posting Rules
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum



Site Copyright © 2006-2020 Futuranet Ltd & Martin Lewis


Switch to Mobile site