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Home > General > Discovery Sport Thread **ALL HERE** |
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Nick Jan Member Since: 23 Aug 2007 Location: Nr Shoreham-by-sea, West Sussex Posts: 441 |
Ok Dorestfreelander, I get the marketing bit, though I don't personally agree its very smart to turn off a large section of your potential market in the process
some may not bother to look again!
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29th Sep 2014 1:53 pm |
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wizking Member Since: 18 Mar 2010 Location: Around Posts: 1848 |
Yep, that just about somes it up. Well said. |
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29th Sep 2014 2:24 pm |
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frawdder Member Since: 19 Apr 2013 Location: In ma hoose Posts: 86 |
The DS has now been aligned to the X3/Q5 with size, spec and price almost identical. After looking at the competition I now can't see them adding a 'lower' 5th trim level, the SE is as basic a spec as you get on a 'premium' 4x4, in fact if anything it's a bit lower than the competition.
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29th Sep 2014 5:37 pm |
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dorsetfreelander Member Since: 20 Jul 2013 Location: Dorset Posts: 4353 |
Hands up those who would buy a mini Discovery (about the size of a Freelander 1)? |
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29th Sep 2014 5:48 pm |
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Chris B Member Since: 23 Jul 2008 Location: North Yorkshire Posts: 440 |
Interesting thread.
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29th Sep 2014 6:05 pm |
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pab Member Since: 28 Aug 2012 Location: Now in Mid-Wales Posts: 2006 |
Freelander 2 is the perfect size for me! |
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29th Sep 2014 6:12 pm |
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DennisV Member Since: 15 Jan 2012 Location: West Midlands Posts: 147 |
Walked past a parked Discovery Sport HSE Lux yesterday and had a good look from the outside. Two things struck me ... It's not as big as you'd think from the photographs, and the interior is nothing special considering this was top spec. But to my eye it knocks spots off the BMW and Audi equivalents so I'm sure it will sell very well to that section of the market.
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29th Sep 2014 7:35 pm |
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Tradewind 35 Member Since: 04 Dec 2012 Location: Cornwall Posts: 441 |
Can't say I have much faith that LR know what they are doing at a strategic level and doubt if they have much grip on tactics either. This is the same company that have happily allowed their vehicles to languish at the very bottom of most reliability tables for years without making a commitment to improve quality/reliability and lower cost of ownership. Defender sales collapsed because it was such a poorly engineered and out of date vehicle - as has been mentioned, modern Japanese pick ups are a better buy for most off road users.
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29th Sep 2014 10:53 pm |
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pab Member Since: 28 Aug 2012 Location: Now in Mid-Wales Posts: 2006 |
In the US the Discovery Sport will be called the Discovery Sport - see http://www.landroverusa.com/index.html Looks like LR have decided it's time to re-introduce the Discovery name to America. LR3 was, btw, used for the Discovery 3. Oh, and have a look at the pricing of LR2 and DS in the States - makes LR's UK pricing look even more like a rip-off! |
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30th Sep 2014 9:11 am |
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Dartman the one Member Since: 04 Apr 2013 Location: Seville, Spain Posts: 1676 |
One supposes that if it is too highly priced for the UK market to sell in large numbers then the residuals will be low and 6 month old versions with a couple of K's on the clock will come in similar to the Freely prices. FFRR's being an example. my PC is slightly to the right of Genghis
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30th Sep 2014 11:55 am |
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pab Member Since: 28 Aug 2012 Location: Now in Mid-Wales Posts: 2006 |
I've just come across one of Clarkson's articles from early last year in which he puts his finger on what's gone wrong at Land Rover.
He goes on (talking about the FFRR):
And he's right. It's the people. There's just no class at Land Rover any more. http://www.topgear.com/uk/jeremy-clarkson/...2013-03-18 |
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30th Sep 2014 2:04 pm |
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stangs Member Since: 03 Dec 2008 Location: UK Posts: 25 |
Personally, I think they are moving in the right direction given that they have to capture lucrative overseas markets to compete. They can't afford to limit themselves to a UK centric buyer. Given that BMW/Audi/VW are doing so well with their 4x4s in the UK, and given that the Range Rover brand is so strong over seas, to me their strategy is pretty good.
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30th Sep 2014 2:52 pm |
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jimmyb Member Since: 04 Jan 2013 Location: pyrenees Posts: 15 |
I think you raise a good point about foreign markets - I live in a French ski resort and millions of Europeans drive up to the Alps/Pyrenees/Jura etc every year and probably 30% plus are in 4x4s - so I guess I get to see what the European markets like! The evoque has taken no1 spot for LR from the FL2 and after that its the old RRS. So people like the luxury image, reasonable storage for their sports gear and kids and good snow handling. I will be interested to see how the new RS performs in serious snow - looks promising being lighter and lower and of course more family oriented than the evoque... |
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30th Sep 2014 4:19 pm |
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Badger1970 Member Since: 21 Sep 2012 Location: Southam, Warwickshire Posts: 1372 |
As per stangs response. JLR as a business are indeed moving in the right direction...look at the shambles that they were 10 years ago!
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30th Sep 2014 5:03 pm |
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