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CJOver



Member Since: 27 Nov 2014
Location: Biggleswade, Bedfordshire
Posts: 625

United Kingdom 2014 Freelander 2 SD4 HSE Lux Auto Santorini Black
JLR take over Bowler

Just seen this on Piston heads

https://www.pistonheads.com/news/ph-britis...wler/41535 MY13 HSE Lux Santorini Black
MY11 HSE Santorini Black Gone
MY08 SE Blue, Gone
Alfa Romeo GT Gone
Alfa Romeo 156 Space wagon Gone
Volvo V40 Gone
Volvo 480ES Gone
VW Sirocco GTX Gone

Post #382894 18th Dec 2019 2:06 pm
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Dave47



Member Since: 31 Aug 2014
Location: Margate Kent
Posts: 1289

United Kingdom 2008 Freelander 2 TD4 SE Auto Izmir Blue

Good news! Thumbs Up maybe Neutral
noticed this as well https://www.pistonheads.com/news/ph-britis...dier/40983
Dave DAVE.
I.A.M. F1rst Driver.
Gone 2003 Discovery TD5 Auto,
Gone 1986 Defender 90 Station Wagon
Gone 1984 Range Rover 3.5 Vogue Manual.
Gone 1970 Series 11A/3 SWB 3.5 V8 Hybrid
Gone 1964 Series 11A LWB Van
Gone 1966 Series 11A SWB Van
Gone 1964 Series 11A LWB Station Wagon,

Post #382895 18th Dec 2019 2:32 pm
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LR NUT



Member Since: 12 May 2012
Location: Scotland
Posts: 4350

Scotland 2014 Freelander 2 TD4_e Dynamic Manual Fuji White

Good news for the Bowler staff being kept in jobs and most importantly not loosing their skill set.

Hopefully JLR don’t deviate their raw cars too much Thumbs Up MY14 Kahn Converted Dynamic - Fuji White Ebony/Pimento Interior
MY15 Xenon Headlight Conversion

MY17 RRS SVR - Estoril Blue Cirrus/Ebony 🪣💺’s

Post #382908 19th Dec 2019 10:42 am
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RealBeale



Member Since: 13 Jun 2016
Location: Birmingham Great Barr
Posts: 882

United Kingdom 2007 Freelander 2 i6 HSE Auto Sumatra Black

IMHO I reckon this is the end of Bowler as we know it. Bowler, or at least Drew's legacy of building world class competition vehicles, will no longer exist as such. It'll just be a subsidiary brand of JLR in the way SVR is.
Never again will we see the likes of the Tomcat , Wildcat , Nemesis , EXR-S and Bulldog type vehicles being produced under the Bowler name. It'll be current range JLR vehicles with a little Bowler badge and hefty price tag.
JLR have no interest in producing small volume Rally Raid type vehicles. By buying Bowler, they can ensure that they can exploit the knowledge and experience of building proven off road/competition vehicles gained over 30+ years, then slowly let the Bowler racing legacy disappear into the ether.
And maybe, just maybe, some of that knowledge and experience will trickle down in to JLR's products and make them more robust, and less "SUV" and put them on top again as the world's number one 4x4 brand. However, I doubt it........yeah, they'll just use the Bowler name to hike up the price of their "lifestyle" vehicles.






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Footnote: The Bulldog has an independent suspension set-up, much like the New Defender. I remember saying when everyone in the magazines were complaining that the ND would not have beam axles , that the Bulldog had independent suspension and that if Bowler reckoned that was the way to go, then JLR were right to go with it too.

Post #382917 19th Dec 2019 5:08 pm
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